The Story of Sam Surin
The Story of Sam Surin
From humble beginnings in Bangkok, Mr. Sam Surin built his journey from tailor, stylist, consultant, and fashion designer into a globally recognized brand. What began as a small shop has grown into one of the world’s leading bespoke tailoring houses—trusted by thousands of clients across the globe.
Traveling internationally to personally meet clients for fittings, Sam perfected not only the art of tailoring but also the science of scalable craftsmanship. Inspired by the fashion capitals of Italy, Paris, London, and Germany, he blended their influences into a unique vision—bringing together modern innovation and traditional handcraftsmanship.
In 1989, he formally established what is now known as SAM SURIN. Over the decades, the company has evolved into a state-of-the-art factory producing over 200 custom garments daily, while still maintaining the personalized attention that defines true bespoke tailoring.
Sam’s philosophy has always been clear: quality and service come first. Rather than relying on heavy advertising, the brand has grown through word-of-mouth referrals, with satisfied clients recommending the Sam Surin experience to family, friends, and colleagues.
Today, the company has grown into a family of over 450 skilled professionals, each dedicated to the mission of making luxury tailoring accessible to a broader audience—without ever compromising on individuality, precision, or craftsmanship.
At its core, SAM SURIN is more than a fashion label. It is the story of passion, perseverance, and a
Tailored Impressions
What Famous Figures Say About Sam Surin
Thurl Bailey
Broadcaster
Former Professional American Basketball Player (NBA)
“A moment for THE suit. My tailor Sam Surin nailed it with this one. You guys are the best.”
Dan Clark
Motivational Speaker
Author of successful series "Chicken Soup for the Soul"
“Nothing compliments my confidence better than a well-fitting suit while speaking to an audience of 15-20,000 people. With Sam Surin I trust and experience the best.”
Tom Ohanian
Tom Ohanian
5-time Emmy Award recipient
Oscar Award winner in the field of media technology
“Everything about my clothes and style has changed since I met Sam Surin twenty years ago. I own over 300 shirts and over 100 suits from Sam Surin. It's not just clothes anymore.”
Sam Surin with Celebrities
Sam Surin with Celebrities
Explore this photo gallery featuring Sam Surin with celebrities from around the world. Over the years, Sam has had the opportunity to meet and take photos with various well-known figures from film, sports, music, and fashion. These moments highlight his global presence and connections in the world of style and luxury.
Jeff Goldblum is an acclaimed American actor known for his distinctive voice, charm, and quirky style. He rose to fame with roles in Jurassic Park, Independence Day, and The Fly, and is celebrated for his versatility, charisma, and offbeat personality.
Chris Evans is an American actor, film producer, and director. He is best known for his roles as Captain America in the Marvel Cinematic Universe (MCU) films, the Human Torch in the Fantastic Four films, and Jake Jensen in the romantic drama Gifted.
Sebastian Stan is a Romanian-American actor best known for portraying Bucky Barnes, the Winter Soldier, in the Marvel Cinematic Universe. With roles in film, TV, and theater, he’s praised for his range, intensity, and memorable on-screen presence.
Jason Momoa is an American actor and producer known for his rugged charisma and commanding presence. He gained fame as Khal Drogo in Game of Thrones and as DC’s Aquaman, becoming a global star admired for his action roles and adventurous spirit.
Anthony Mackie is an American actor acclaimed for his dynamic roles on stage and screen. Best known as Sam Wilson/The Falcon in the Marvel Cinematic Universe, he brings depth, energy, and charisma, earning recognition as a leading Hollywood star.
Adrian Paul is a British actor, director, and producer best known for his iconic role as Duncan MacLeod in the TV series Highlander. Celebrated for his martial arts skills and screen presence, he has built a career in action, drama, and philanthropy.
Chuck Norris is an American martial artist, actor, and cultural icon known for his tough-guy roles in Walker, Texas Ranger and action films. A karate champion turned Hollywood star, he’s admired for his strength, discipline, and legendary persona.
Ian Somerhalder is an American actor, model, and activist best known for playing Damon Salvatore in The Vampire Diaries. With a career spanning TV and film, he’s also admired for his environmental advocacy and charismatic on-screen presence.
Alice Cooper is an American rock singer and songwriter famed for pioneering shock rock with theatrical, horror-inspired stage shows. Known for hits like School’s Out, he’s celebrated as a legendary performer blending music, drama, and dark humor.
Rob Schneider is an American actor, comedian, and screenwriter known for his work on Saturday Night Live and hit comedies like Deuce Bigalow and The Hot Chick. With his quirky humor, he’s a longtime collaborator with Adam Sandler.
Tony Robbins is an American author, entrepreneur, and motivational speaker renowned for his self-help seminars, bestselling books, and coaching. Famous for empowering millions worldwide, he’s a leading figure in personal development and peak performance.
Brandon Routh is an American actor best known for portraying Superman in Superman Returns and Ray Palmer/The Atom in the Arrowverse. Celebrated for his heroic roles and versatility, he has built a career in film, TV, and superhero franchises.
Elijah Wood is an American actor best known for his role as Frodo Baggins in The Lord of the Rings trilogy. Renowned for his versatile performances in film and voice acting, he’s celebrated for his talent, charm, and enduring presence in Hollywood
John Barrowman is a Scottish-American actor, singer, and entertainer known for his roles in Doctor Who and Torchwood. Celebrated for his charisma, musical talent, and stage presence, he’s also recognized as an advocate for LGBTQ+ rights.
Michael Cudlitz is an American actor known for his intense performances, notably as Abraham Ford in The Walking Dead and John Cooper in Southland. He’s praised for his commanding presence, versatility, and dedication to complex, memorable roles.
Hayley Atwell is a British-American actress best known for her role as Peggy Carter in the Marvel Cinematic Universe. Celebrated for her strong, charismatic performances on screen and stage, she’s admired for versatility, elegance, and commanding presence.
Tony Finau is an American professional golfer known for his powerful swing and consistent performances on the PGA Tour. Celebrated for his athleticism and sportsmanship, he’s a top competitor with multiple wins and a strong presence in international golf.
Manu Bennett is a New Zealand actor known for his roles as Crixus in Spartacus and Slade in Arrow. Renowned for his intense performances, martial arts skills, and commanding screen presence, he’s a celebrated figure in action and fantasy genres.
Val Kilmer is an American actor celebrated for roles in Top Gun, Batman Forever, and The Doors, known for his versatility and intense performances. Michael Rooker is an American actor famed for Guardians of the Galaxy and The Walking Dead, recognized for his gritty, memorable roles.
Greg Grunberg is an American actor known for roles in Heroes, Star Wars, and Alias. Celebrated for his charm, versatility, and engaging screen presence, he’s a familiar face in TV and film, often portraying relatable and memorable characters.
Rudy Gobert is a French professional basketball player known for his dominance as a defensive center in the NBA. A multiple-time Defensive Player of the Year, he’s celebrated for shot-blocking, rebounding, and anchoring his team’s defense with elite presence.
Dulé Hill is an American actor and dancer known for his roles in The West Wing and Psych. Celebrated for his charisma, versatility, and engaging performances, he has built a respected career in TV, film, and stage.
Emmanuelle Vaugier is a Canadian actress and model known for roles in Two and a Half Men, Smallville, and Saw II. Celebrated for her versatility and screen presence, she has built a career in TV, film, and genre productions
Gaten Matarazzo is an American actor known for his role as Dustin in Stranger Things. Celebrated for his humor, charisma, and authentic performances, he’s also an advocate for cleidocranial dysplasia, raising awareness through his platform.
Jackie Chan is a Hong Kong martial artist, actor, and filmmaker known for his acrobatic fighting style, innovative stunts, and comedic timing. Celebrated worldwide, he’s a global icon in action cinema and a pioneer of martial arts entertainment.
"Weird Al" Yankovic is an American musician, comedian, and satirist known for his humorous song parodies and creative music videos. Celebrated for his wit and originality, he’s a pop culture icon blending comedy, music, and clever storytelling.
Jon Bernthal is an American actor known for his intense roles in The Punisher, The Walking Dead, and Fury. Celebrated for his gritty performances and powerful screen presence, he’s recognized as a versatile and compelling talent in film and TV.
Robbie Amell is a Canadian-American actor known for roles in The Flash, The Tomorrow People, and Upload. Celebrated for his charm, versatility, and action roles, he has built a successful career in TV and film, often alongside family in the industry.
Phil LaMarr is an American actor and voice artist known for his work on Mad TV, Futurama, and numerous animated series. Celebrated for his versatile voice acting, comedic talent, and memorable characters, he’s a prominent figure in TV, film, and animation.
Henry Winkler is an American actor, director, and producer best known as “The Fonz” on Happy Days. Celebrated for his charm, comedic talent, and enduring career, he’s also an author and advocate, inspiring audiences across generations.
James Phelps is an English actor best known for playing Fred Weasley in the Harry Potter series. Celebrated for his humor and charm, he continues to work in TV, film, and theater while engaging fans through conventions and media appearances.
John Rhys-Davies is a Welsh-American actor renowned for his roles as Gimli in The Lord of the Rings trilogy and Sallah in the Indiana Jones series. Born on May 5, 1944, in Ammanford, Wales, he has appeared in over 200 films and TV shows, showcasing his versatility across genres. His distinctive deep voice has also led to extensive voice work in animated films and video games
Sean Astin is an American actor and director best known for playing Samwise Gamgee in The Lord of the Rings trilogy. Celebrated for his warmth, versatility, and enduring screen presence, he has a notable career in film, TV, and voice acting.
Sean Maguire is an English actor and singer known for roles in EastEnders, Once Upon a Time, and The Magicians. Celebrated for his charm and versatility, he has built a career in TV, film, and music, earning recognition for dynamic performances.
Zach Johnson is an American professional golfer known for winning the 2007 Masters and 2015 Open Championship. Celebrated for his consistent play, calm demeanor, and skillful short game, he’s a respected competitor on the PGA Tour.
Vic Mignogna is an American voice actor and musician known for his work in anime, including Fullmetal Alchemist and Dragon Ball. Celebrated for his versatile voice and energetic performances, he’s a notable figure in the voice acting community.
Sean David Reyes is an American lawyer and politician who has been the Attorney General of Utah since 2013. He has led the fight against human trafficking in Utah.
Scott Wilson was an American actor known for roles in In Cold Blood and The Walking Dead. Celebrated for his deep, nuanced performances, he had a prolific career in film and television, earning recognition for his compelling presence and versatility.
Amy Gumenick is a Swedish-American actress known for roles in Supernatural, Arrow, and The 100. Celebrated for her versatility and strong screen presence, she has built a career in TV and film, often portraying complex, memorable characters.
Gary Herbert is an American politician who served as Utah’s 17th governor from 2009–2021. A Republican, he focused on economic growth, education, and government efficiency, earning recognition for long-term leadership and state development initiatives.
Bonnie Wright is a British actress and director best known for playing Ginny Weasley in the Harry Potter series. Celebrated for her talent and versatility, she has expanded into filmmaking, advocacy, and environmental activism.
James Patrick Beaver is an American actor known for roles in Supernatural, Deadwood, and JAG. Celebrated for his versatility and compelling performances, he has built a respected career in TV, film, and stage.
Alan Tudyk is an American actor known for roles in Firefly, Rogue One, and Doom Patrol. Celebrated for his versatility, comedic talent, and distinctive voice work, he has built a dynamic career across film, TV, and animation.
Richard Hatch was an American actor best known for playing Captain Apollo in Battlestar Galactica (1978) and Tom Zarek in the 2004 reboot. Celebrated for his commanding presence, he left a lasting mark on sci-fi TV and pop culture.
Our Factory
Our Factory
At SAM SURIN, we are proud to operate one of the largest state-of-the-art tailoring facilities in Southeast Asia, fully air-conditioned and equipped to meet the highest global standards of craftsmanship and safety. With a dedicated team of over 500 skilled professionals, our factory is the heart of our operation—where tradition, innovation, and precision come together to create custom suits, shirts, coats, jackets, and other bespoke garments.
What sets us apart is not just the scale of our production, but the culture of care and excellence we uphold. Every member of our team is part of the Sam Surin family. We provide full insurance, safe working conditions, and quality accommodation, ensuring a secure and supportive environment for our artisans. Beyond the workplace, we take pride in supporting the education and well-being of their children, making sure they have access to quality schools and opportunities for a brighter future.
Our factory combines cutting-edge technology with the artistry of hand tailoring. From precision equipment to advanced quality control, we maintain international benchmarks that rival some of the finest tailoring houses in the world. Each garment produced carries with it the hallmark of meticulous craftsmanship, durability, and bespoke perfection.
At Sam Surin, the factory is not just a place of production—it is a symbol of our commitment to people, passion, and precision. It embodies the vision of creating luxury garments with ethics, innovation, and world-class standards at every step.
To reach our factory you can use the BTS Sky train, get down at the ONNUT station and take Exit E2 and walk inside Sukhumvit Soi 50, Sam Surin's Suit Factory is to the left of the Chinese temple 100 metres down the street.